TAG - where all begun
A local nursery film created for the website. The film reflects the owner’s unique character, as he is the driving force behind the business – his passion, dedication, understanding of people and easygoing nature.I developed the film from initial storyboard and script through to production and final delivery.
(Semniar week, 1 weeks)
01
The focus of the project was to explore an ergonomically suitable form that complements the bicycle itself. Where and how do you hold it? Where is the eyelet positioned, and what does the cap look like?
02
Using 3D modeling for form exploration to evaluate what works and what doesn't. This process yields a design that conveys speed, robustness, and a progressive aesthetic
The mechanism was also an important aspect: how it is constructed and how the paint is transferred to the wheel through a cartridge-and-spring system, allowing the wheel to dispense paint during use.
Branding and retail presentation in concept stores, complemented by a companion app that highlights the manufacturing process and sustainability aspects.
